Terri Levine on The Myths About Coaching
Terri Levine on The Myths About Coaching
1. Coaching is a new profession
For sure it is not… it has been around as long as the human race with great coaches like Socrates, Olympic coaches, religious icons worldwide and other philosophers.
There is nothing new about people assisting people to greatness and the word coach has been around since the early civilization.
2. Most coaches have a full-time practice.
Most coaches do their work part-time or integrated into other work such as consulting, training, teaching, workshops, writing, speaking, etc. Coaching clients is part of what they do.
3. Mental health care practitioners don’t make good coaches.
Oh yes they do! They are incredible listeners and already have many of the basic coaching tools of powerful questioning, sharing observations, speaking the truth, co-creating relationships and come from a place of caring and empathy with their clients. They are way ahead of the game.
Continued in her article The Myths About Coaching.
To receive FREE videos teaching you how to be a better coach, get more clients, and make more money, visit The Coaching Institute site.
Also see her program Virtual Business Coaching
See more videos on The Inner Entrepreneur post: Terri Levine on Coaching and Business Success
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Business self improvement – Kendall SummerHawk on being a hero to your clients
Kendall SummerHawk is a Professional Certified Coach, an expert in business coaching, branding, marketing and self-employment success
In her article Get Better Clients By Engaging Your Hero Archetype, she talks about the kind of hero “that champions our clients, taking a stand for their greatness and what’s possible for them, even when they don’t see it for themselves.
“Most of us don’t think of ourselves as a hero but that’s where we’re missing out, not seeing how, in fact, we have the opportunity every day to be a hero on behalf of our clients.
“When we take on even a few of the hero’s qualities we create new potential business building opportunities that translate directly into more success for them, and more money for us.”
She gives some examples: “Where are you allowing your clients to get by with less than outstanding results?
“Where are you holding back from saying what you really think (fearing that they won’t “like you” or they’ll perhaps be offended in some way)?
“What program or product have you held back from offering because you were afraid it might not succeed?”
Continued in Get Better Clients By Engaging Your Hero Archetype.
Also see more articles by Kendall SummerHawk on marketing and small business success – and information about her programs at www.kendallsummerhawk.com.
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Choose a Niche for Coaching
Rhonda Hess, Founder of Prosperous Coach, asks, “Would you go to all the trouble to build a coaching business if you knew it wouldn’t be financially successful?
“No! And yet, so many coaches doom their businesses to failure by trying to market to everyone – a strategy that rarely works in any industry.
“Those coaches take themselves right off the success track by staying a generalist.
“What’s a generalist? That’s a coach whose website or marketing materials bill them as a Life Coach, Relationship Coach, Career Coach, Business Coach – or, even less effective, all of the above.
“Those are not niche markets – they are broad specialties or titles.”
From her article Choosing a Niche Market for Coaching.
The image is from the book Becoming a Professional Life Coach: Lessons from the Institute for Life Coach Training, by Patrick Williams, Diane S. Menendez
Avoid platitudes and simple solutions with your coaching clients
Excerpted from article Avoiding the platitudes and simple solutions,
By Andrew Neitlich, Center for Executive Coaching :
Wonderful! The Wall Street Journal featured an article called, “Not communicating with Your boss? Count your blessings.”
The wisdom in this article offers a fantastic criticism of much advice that some executive coaches spew.
For instance:
- Asking “How can I help?” can be a good thing to do, but can also offend certain people by implying they need help.
- Paraphrasing what people say to show you are listening can make you sound like an idiot and offend others (who may not appreciate being paraphrased).
- Some problems between people can’t be solved by 5-step formulas or action plans. [Continued]





