Rhonda Hess, Founder of Prosperous Coach, asks, “Would you go to all the trouble to build a coaching business if you knew it wouldn’t be financially successful?

“No! And yet, so many coaches doom their businesses to failure by trying to market to everyone – a strategy that rarely works in any industry.

“Those coaches take themselves right off the success track by staying a generalist.

“What’s a generalist? That’s a coach whose website or marketing materials bill them as a Life Coach, Relationship Coach, Career Coach, Business Coach – or, even less effective, all of the above.

“Those are not niche markets – they are broad specialties or titles.”

From her article Choosing a Niche Market for Coaching.

The image is from the book Becoming a Professional Life Coach: Lessons from the Institute for Life Coach Training, by Patrick Williams, Diane S. Menendez

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