Business self improvement – Kendall SummerHawk on being a hero to your clients
Kendall SummerHawk is a Professional Certified Coach, an expert in business coaching, branding, marketing and self-employment success
In her article Get Better Clients By Engaging Your Hero Archetype, she talks about the kind of hero “that champions our clients, taking a stand for their greatness and what’s possible for them, even when they don’t see it for themselves.
“Most of us don’t think of ourselves as a hero but that’s where we’re missing out, not seeing how, in fact, we have the opportunity every day to be a hero on behalf of our clients.
“When we take on even a few of the hero’s qualities we create new potential business building opportunities that translate directly into more success for them, and more money for us.”
She gives some examples: “Where are you allowing your clients to get by with less than outstanding results?
“Where are you holding back from saying what you really think (fearing that they won’t “like you” or they’ll perhaps be offended in some way)?
“What program or product have you held back from offering because you were afraid it might not succeed?”
Continued in Get Better Clients By Engaging Your Hero Archetype.
Also see more articles by Kendall SummerHawk on marketing and small business success – and information about her programs at www.kendallsummerhawk.com.
